Keywords Research Advanced Techniques
Keyword research is the best marketing practice to discover or identify the user’s demand for targeted products or services. In the present cut throat competition in every market, business houses need to do effective keyword research in order to attract the target audience in minimal time span.
Keyword strategy is a crucial component in managing and promoting any SEO campaign. In simpler words, it can be said that the effectiveness of any SEO strategy entirely depends upon the keyword research techniques applied.
Course Content :
1. Market Analysis
- Demand of Product or Service
- Scope
- Niche Market
2. Competitor’s Analysis
- Watching Competitor’s Premium Keywords
- Level of Competition
3. Keyword Discovery
- Discover Potential Keywords
- Performing Long Tail Keywords
4. Tools for Keyword Suggestion
- Google Keyword Planner
- SEMRush
5. KPI Calculation
- What is Keyword KPI?
- Goal Completion Rate
- Return on Marketing Investment
- Click-through rate (CTR)
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