The term Digital Marketing refers to vast advertising practices through digital assets such as search engine, social media , emails, online campaigns, news portals, websites, blogs, press release, video channels, electronic media, webinars, and mobile apps. Digital Marketing is also known as a collective effort to connect with prospective business customers in right time and right place. Overall, we can say that any kind of online promotion is a part of Digital Marketing.

• Introduction
• Evolution of Digital Marketing
• What is digital Marketing
• Role of Digital Marketing
• Digital Marketing Techniques
• How to Measure Performance
• Difference between Digital Marketing Vs. Traditional Marketing
• Outreach
• Customer Insights 
• Lead Generation
• Types of Lead Generation
• Buyer’s Journey
• Benefits 

Internet is our medium to connect with millions of potential buyers in a single click. That’s why, we shouldn’t ignore the importance of internet technology to make our online business barrier free.  In this chapter, we are going to lean about different architecture of internet models and working methodologies for depth understanding.

For SEO practices, an internet marketer has full-fledged awareness about web protocols, safety and model of search engine robots. 

• WWW
• Evolution 
• W3C Guidelines
• Web Crawler
• What is Crawler
• How Crawler Works
• Googlebot – Working Model
• Yahoo Bot 
• Bing Bots
• Baidu Bots
• Robots
• IP Address
• What is IP Address
• How to Increase IP Reputation
• Spam Filter
• Client-Server Model
• What is Client
• What is server
• How client-server Model works
• Web Protocols
• What is Protocol

Keyword research is the best marketing practice to discover or identify the user’s demand for targeted products or services. In the present cut throat competition in every market, business houses need to do effective keyword research in order to attract the target audience in minimal time span. Keyword Research is that magical stick which can bring desired results without putting any financial burden.

Keyword strategy is a crucial component in managing and promoting any SEO campaign. In simpler words, it can be said that the effectiveness of any SEO strategy entirely depends upon the keyword research techniques applied.

Keywords Research Advanced Techniques – Chapters

1. Market Analysis

• Demand of Product or Service
• Scope
• Niche Market

2. Competitor’s Analysis

• Watching Competitor’s Premium Keywords
• Level of Competition

3. Keyword Discovery

• Discover Potential Keywords
• Performing Long Tail Keywords

4. Tools for Keyword Suggestion

• Google Keyword Planner
• SEMRush 

5. KPI Calculation

• What is Keyword KPI?
• Goal Completion Rate 
• Return on Marketing Investment
• Click-through rate (CTR)

SEO content creation refers to the molding of ideas and thoughts related to your business in the content. SEO content creation activity helps you to expand maximum visibility. Creating such content requires a deep study of keyword analysis, and user’s search pattern. We offer to teach these SEO content creation techniques that serves the purpose of creating effective content for your web pages, blogs, articles, etc so that your desired objective is achieved.

However, it will not be wrong to admit that these techniques are not magical syrup that one can stomach and be expert in content creation. So, in addition to merely teaching these techniques we provide a healthy platform where one can brainstorm and practice the live assignments.

SEO Content – Topics

• Useful Keywords for Targeted Content
• Search-friendly Title
• Product or Service Category (B2B/B2C)
• Audience Analysis
• User Behavior
• Content Layout
• Keyword Frequency & Density
• Website Designing and Development

Website of an organization is a reflection of how effective that organization works. It is one of the most crucial things in the age of internet that maintains and promotes the reputation of the company. A guide to website designing includes various attributes such as website design, color combinations, info graphics involved, etc. creating a high user experience demands mastering of these attributes.

Statistics revels that a user-friendly design can increase E-commerce conversion dramatically.

Topics:

• Prototype
• User-friendly Design
• User Experience
• Structure & Navigation
• Load Time
• Device Compatibility

SEO is a technical skill enables you to rank any online business on the top search list. This process is a key guide to grow genuine traffic on your website  through important keywords that are searched by customers across the world. Our experienced SEO trainers are providing an effective course pack i.e. up-to-date according the Google Webmaster Guideline to gain the best visibility in different search engines. Our in-house quality expert team is also watching Algorithm updates to measure any kind of deviation in search engine result. Get 100% Quality SEO Training to secure a bright future in online profession.

Search Engine Optimization – Overview

• What is SEO
• Why SEO is Important for Online Business
• Working Process of Search Engine?
• What is Search Engine Result pages?
• How to use Search Operators
• Search Engine Architecture Model
• What is Google SEO Updates

Web Application Structure

• Layout
• Types of Design
• Website Navigation
• Usability & User Experience

Google Keyword Planner

• Market Analysis
• Competition Analysis
• Keyword Difficulty
• Competitor’s Analysis
• Keyword Discovery – Potential Keywords
• Other Tools for Keyword Suggestion
• KPI Calculation

On Page

• What is On page Optimization
• Importance of On-Page 
• Role of HTML tags in SEO
• Complete HTML tags for SEO 
• W3C Guidelines for Web
• Web Domain Name, Structure & Menu Optimization 
• SEO Meta
• Role of Meta in SEO
• Webpage Meta Optimization
• Website Header Optimization
• Headers Optimization
• Image Optimization
• Internal Linking Strategy
• Anchor Text Uses 

Off-Page Optimization

• What is Off-page Optimization
• Benefits of Off-Page Promotion
• Link Building 
• Types of Link Building
• Link Building Activities
• Directory Submission
• About Social Bookmarking
• Best Approach for Social Bookmarking
• What is Business Listing
• Types of Business Listing
• Classifieds Posting
• Forum Commenting
• Posting on Third party Blog Sites
• Commenting on Blogging Platform  
• Press Release
• PR Submission & Strategy 
• Article Posting
• Video Posting
• Building Quality Links on High Domain Authority Sites

Technical SEO – Proofreading

• Footer Page Optimization
• Managing HTML and XML sitemaps
• Apply URL Rewriting Techniques (301, 302)
• Creation & Manage Robot.txt File 
• Handling Broken Link Errors – 404

Building a great website is not all. In order to achieve higher visibility in Google, it has to be updated and maintained regularly as per set of Webmaster Guidelines. Google Webmaster is a tool that you will need here. It is a free of charge tool provided by Google that gives you at a glance data about all important SEO aspects of a site, such as keywords, internal links, external links, search query, crawl errors, geographical language tag etc. 

Overall, we can say that it is a centralized tech-support for search marketers and developers to eliminate all errors related to content, quality, technical structure guidelines. 

• About Webmaster Tool
• Setup and Synchronization
• Site Map test
• Disavow tool
• Incoming Link Analysis
• Duplicate Meta Tag Analysis
• International targeting
• Settings to Work on Regional Sites
• Detect and Fix Errors

Local SEO Marketing is the optimization of your online presence so that you can be found in local searches. By learning the  latest strategies in this course, you can ensure that you can rank any business so that it can be found by any customer .

• What is Local Seo Marketing
• Local Seo Factors
• Registering in Google My Business
• Latest Tips and Tricks

Facebook, Twitter, Instagram and all other social media networks which engages more than half of the world’s population are also excellent platforms which can give the most wanted boost to your business. However, ineffective use of these platforms can risk the online reputation of your business. So, in order to exploit the underlying potential one needs to learn how to use social media effectively.

Let’s Explore the Social Media World to create a strong customer base for your online business.

SOCIAL MEDIA OPTIMISATION – Course Module

• SMO Overview
• Brand Engagement
• FB &Twitter Advertising
• LinkedIn Advertising
• INSTAGRAM Marketing
• Google Plus Marketing & Community
• PINTEREST
• SLIDESHARE Marketing

Search engines are the ones that can bring you most of the lead generation for your business. For efficient marketing on search engines, a marketer needs to get hold of various techniques like SEO (Search Engine Optimization), PPC (Pay per Click), paid listing, banner advertising and many others. While some strategies are free of charge, few are there that comes for price. Here the task in hand is to make the best possible Strategy using the both methods.

Explore our best course material for search engine marketing industry, mentioned below:

• Display Advertising
• Banner Advertising
• Remarketing
• Paid Media
• Brand Marketing

Google analytics is available in free & premium plan for business owners and individuals. This web analytics program is like a backbone to fetch depth customer insight reports and tracks traffic on your website. 

Oh YES!! Unlike offline business stores, this powerful tool helps you can to monitor all activities of your customers without violating privacy law on the web. Then, you can collect all inputs to polish your digital marketing strategy instantly and make the needed corrections.

Google Analytics – Topics

• Introduction 
• Advantage of Web Analytics
• How to Set Up Analytics Account
• Permission in Analytics/ Admin Role
• Real Time Traffic Analysis
• Dashboard Creation
• Comparative Performance Report
• Date selection 
• Export & Upload Reports
• Notification Emails & Alerts
• Google Adwords Traffic Analysis 
• User Behavior Analysis 
• E-commerce Conversion Analysis
• Set Up Enhanced E-commerce for Shopping Portals

Want to be a VLOGGER (video blogger) or a YouTube marketer, sorry to disappoint to but making good videos are not the only thing here that can make you a great YouTube marketer. 

But again no need to worry, we are here to help you be that marketer by imbibing in you the other various techniques required to be a successful VLOGGER or YouTube marketer.

Course Content

• Paid Advertising
• YouTube Commenting
• Channel Promotion
• Build Customer Base (Followers)
• Tips to Make a Video Viral on Social Channel

Mobile marketing is the next big thing in the space of digital marketing, owing to the fact that the user base is dramatically shifting towards mobile phones for accessing internet services due to the obvious reasons of mobile phones being handier. We offer to provide the latest techniques available in the arena of mobile marketing so that your business services come handy to everyone.

Our experience mobile marketing trainers are available here to help you & learn conversion metrics like Apps Installation, ratings, ranking in Google Play Store & Apple Store. 

Mobile Marketing – For Beginners (Overview)

• Introduction
• Benefits
• How can we start?
• Mobile Marketing – Advance Level
• Mobile Marketing Strategy
• User behavior on app
• UI/UX on Mobile
• Mobile SEO

Email marketing can bring a huge lead to your business if used effectively. However if used ineffectively, those piles of emails will only be going to people’s scam box or junk mails and making devastative affects to company’s reputation.

Email Marketing is not like a child’s play. Any bad practice can damage reputation of your IP Address. In order to execute an effective email marketing campaign, we need to ensure the presence of all email marketing guidelines for 100% ROI.

Read our email marketing course module to excel your expertise in digital industry. 

Email Marketing – Course Module

• Email Marketing – For Beginners
• Email Marketing – Advance Level
• Email Template Design
• Open Rates
• Unsubscribe Rate
• Bounce Rate
• Average Order per Click
• Delivery Rate
• Inbox Placement

Are you looking to earn money online while work at home? 

Affiliate marketing is a technique to sell products or services of vendor through own web resources like blogging, banner, Email Campaigns, and other promotion activities. 

If you want to earn through Google advertising model, then Google Adsense is a great platform for earning fixed monthly income. In order to earn gold coins, our experts are providing full-fledged training module to improve your blogging skills.

 Affiliate Marketing

• Introduction
• Learn to Work with E-commerce Sites
• Affiliate Marketing – Beginners
• Affiliate Marketing – Advanced

Google Adsense 

• Overview
• Quality Guidelines
• Implementation
• Tracking
• Performance Evaluation 

Blogging 

• Introduction 
• How to Build Traffic Base
• Branding
• Increase Subscribe 
• Earn Money – Tips & Tricks

Learn how can you plan an e-commerce business model? 

Due to huge competition among numerous ecommerce businesses, ecommerce marketing has become a crucial aspect that decides the success or failure of ecommerce ventures. Also, the old establishes ecommerce houses require best in class ecommerce marketing to stay in the game.

In this course module, you will learn the different practices like customer acquisition, nature of visitors, tracking the performance of campaign & marketing events to promote E-commerce products.

E-Commerce Marketing 

• Methodology
• E-Commerce Marketing – Overview
• Website Structure
• Product Schema (Ratings, Reviews & Limited Offers )
• Shopping Cart – Follow-up &  Conversion
• Database Management of Customers
• Platform
• Measurement
• Implementation (White papers, EBooks, Video, News/Event Letters, Social Discussion)
• Conversion Analysis
• Lead Generation for Business
• Lead Generation Research
• Customer Intelligence
• Buying Process Analysis
• Budget Allocation Analysis
• Challenges

PR is a great activity for exposure while you are launching a new product or service in Market. It is working like a media communication for celebrating your achievement and goals.

Online Reputation Management is an important activity to increase Goodwill of your organization as well as handling the costumer’s issues via online forums.  It involves creating a positive image of the company among the online communities. 

Our experts help you in crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet.

Press Release

• Introduction
• Why PR is Important?
• How to Execute PR Campaign?
• ROI
• Case Studies of MNCs

Online Reputation Management 

• Introduction
• What is ORM?
• ORM Strategies
• Brand Marketing
• Goodwill & Reputation Measurement 
• Case Studies of International E-commerce Sites