What is Digital Marketing ? Top Definitions

Digital marketing is a general term for any effort by a company to connect with customers through electronic technology, including email, geolocation and mobile marketing, social media, online customer communities, webinars and other video-based content.techtarget.com

Digital marketing is a subcategory of marketing that uses digital technology to place and sell products. Product promotion is done, not only on the internet, but also via Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online ads (such as banner ads).investopedia.com

Digital marketing is a subcategory of marketing that uses digital technology to place and sell products. Product promotion is done, not only on the internet, but also via Short Message Service (SMS), Simple Notification Service (SNS), search engine optimization (SEO), electronic or interactive billboards and other online ads (such as banner ads).techopedia.com

Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies.
Digital marketing is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio.marketo.com

At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. While this term covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.neilpatel.com