Top 5 Best Digital Marketing Course Institutes Near South Delhi with Placement
The reason digital marketing is so important is because the higher you show up in the search results, mostly the more people that click through to your website. This means there are number of people looking at the marketing message on your website, which means more leads and sales from people taking action based on what they see on your website.
Digital Marketing (or SEO / SEM ) is not something thats a one-time process; Why?
Firstly, Google is unremittingly making changes how it ranks pages in the search results, above all your competitors are looking forward to get more leads so they too get ranked higher in the search results and are actively campaigning to do so. If you only run a web marketing
campaign for a short period of time then any results you see will likely be short lived and theyll decrease over time as your competitors take over your positions as they continue to market themselves.
The reason web marketing is often referred to as SEO in the industry is because part of the process involves optimizing your website for the search engines:
This first part of the process of optimizing your website for the search engines is also called On Page SEObecause it involves optimizing each page of your website.
Next up is internet marketing, often referred to in the industry as Search Engine Marketing (SEM) or Off Page SEO. This process is all about getting other websites to promote your website and have you seen as the authority on your particular topic. This is done with links from websites back to your website with mentions of the search terms (keywords) you want to get found for in the search results.
Generalizing, the greater the eminence and magnitude of these links back to your site, the more favorably Google looks upon your site. Think of it this way, if lots of others who are authorities on a subject suggest that people who want to know more about the subject go and check you out, well, then you must be the ultimate authority on the subject. This is achieved by the endless efforts you put in the online Marketing activity.
This is in essence how Google look at all the different types and sources of links to your site to determine if you are the authority on the subject and thus if you should be at the top of the search results.