There are three responses to a piece of design — yes, no, and WOW!
WOW is the one to aim for.
– Milton Glaser
“You can have an art experience in front of a Rembrandt… or in front of a piece of graphic design.”
– Stefan Sagmeister
“Design is intelligence made visible.”
– Alina Wheeler
The details are not the details.
They make the design.
— Charles Eames
Do not seek praise, seek criticism
“It’s through mistakes that you actually can grow. You have to get bad in order to get good.
“Socrates said, “Know thyself.” I say, “Know thy users.” And guess what? They don’t think like you do.”
If you can design one thing,
you can design everything.
— Massimo Vignelli
Design can be art.
Design can be aesthetics.
Design is so simple, that’s why it is so complicated.
— Paul Rand
Practice safe design: Use a concept.
What works good is better that what looks good, because what works good lasts.
— Ray Eames
Simplicity is not the goal. It is the by-product of a good idea and modest expectations.
When you make something no one hates, no one loves it.
— Tibor Kalman
They always say time changes things, but you actually have to change them yourself.
— Andy Warhol
Failure is built into creativity… the creative act involves this element of ‘newness’ and ‘experimentalism,’ then one must expect and accept the possibility of failure.
— Saul Bass